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Podcast: The Thoughtful Entrepreneur
Episode: 1736 -The Human-to-Human Business Approach with Allison Conway
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder, Strategist & Creative Director of Sealevel Agency, Allison Conway.
Allison emphasized the importance of creating bold and human brands, even in the financial services and supply chain industries.
Allison explained that many businesses in these industries hesitate to step outside the "buttoned-up" image they believe they should portray.
However, she argues that by telling stories and humanizing their brand, they can connect with their customers on a deeper level.
Allison points out that all business is human-to-human, and consumers now expect brands to reflect this in the...