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Podcast: The Revenue-Driven CMO
Episode: Thinking About The Big Picture as CMO with Chris Powell, CMO of Qlik
Description: Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it a natural part of how they make decisions. Chris joins Host Chris Mechanic to share how to use a data-driven approach in marketing successfully, the challenges of merging brand names after an acquisition, and the importance of company authenticity in today's marketplace. Â