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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Branding Positioning Statement
Description: Branding Positioning Statement Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A brand positioning statement describes your product, what it does, and how it’s different from your competitors. In crafting your brand positioning statement consider the following: Start with your ideal customer and address their needs. Contrast your solution with products currently available. Give your solution a product name. Identify the key value proposition of your product. In developing your brand positioning statement, keep it short and to the point. Focus on your primary values. Connect it wi...