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Podcast: businessline's State of the Economy Podcast
Episode: Theme: Marketing | Is India Inc over-reliant on the festive season to boost sales?
Description: Diwali is over, but is festive shopping is over? Trends suggest that festive sales really boomed this year. Estimates from the Confederation of All India Traders show that on Diwali retail markets across India did a record trade of Rs 3.75 lakh crore. Shopping during festivals is a norm, but is India Inc. over-reliant on this season to boost sales? In this episode of the State of the Economy podcast, Chitra Narayanan talks to Shiv Shivakumar and Sandeep Goyal, Chairman and Managing Director, Rediffusion, to find out.In the podcast, Shiv Shivakumar and Sandeep Goyal noted that sales j...