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Podcast: eCommerce Podcast
Episode: Tips From The Playbook Of A PPC Expert
Description: Jump into the world of pay-per-click advertising with PPC expert Phil Byrne as he unravels the complexities of Google Ads, e-commerce strategies, and the power of data analytics. Whether you're a startup or an established brand, get ready for a wealth of actionable insights.This is a must-listen for anyone looking to sharpen their PPC skills in the dynamic world of e-commerce.Key Takeaways:1. E-commerce PPC Strategies: Phil Byrne highlights the importance of Google Shopping and remarketing in e-commerce, emphasising the use of YouTube and Meta for effective lead generation. He shares insights on adapting P...