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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Brand Metrics
Description: Brand Metrics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. After launching your brand, track the performance with metrics. Here are some key metrics to consider: Awareness -- use surveys to gauge how many people are aware of the brand. Associations -- see what key attributes people associate with it. Linkage -- see how many people associate your brand with a characteristic unaided. Quality -- check how many people associate quality with the brand.  Loyalty -- use the Net Promoter Score to gauge loyalty to the brand. Preference...