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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Dan Pfister: Winbacks Deliver 200% Higher LTV, 5x Win Rate
Description: Dan Pfister says "When you winback a customer, their lifetime value more than doubles."
Dan is my guest on ep.508 of #TheInquisitor podcast
Higher ROI due to significantly lower marketing and sales costs required. This improves overall profitability.
More predictable and stable revenue stream from reactivating known customers versus unpredictable new prospects.
Increased customer retention and lifetime value as #winbacks are more likely to reorder than one-time buyers. This cultivates a more durable customer base over time.
Ability to highly target winback campaigns using past customer data and insights...