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Podcast: Office Talk Australia, Marketing for Architecture
Episode: MRTN Architects
Description: Antony Martin is the director of MRTN Architects, a small residential architecture firm based in Melbourne, Australia.During this conversation Antony and I discuss the importance of mapping out specific client segments and personas before embarking on a marketing strategy. We discuss the reasons Antony hires a range of well-known architectural photographers, and how they help promote his practice online and in the media. And finally we learn about Antony's latest marketing project, a series of essays that will help the firm to connect with prospects earlier on in the research phase.Throughout the conversation...