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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Types of Branding
Description: Types of Branding Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several types of branding strategies. Here’s a list to consider for your startup: Company name -- this strategy builds the brand around the name of the company. High-end products and luxury brands often use this strategy. Individual products -- this strategy builds a brand around key products in addition to the company name. Those companies with products that appeal to different customer types often use this to tune the brand to each customer group. At...