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Podcast: Africa Business of Sport Podcast
Episode: E104: Transforming African Sport Through Data Insights – Tumelo Selikane
Description: In this episode, Edem and Jabu are joined by Managing Director of Nielsen Sport SA, Tumelo Selikane, to discuss Nielsen Sport's diverse offerings and clients in South Africa, the South African Rugby Union's commercial performance following the Springboks World Cup triumph and the ways in which data can unlock the commercialisation of African sport.
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