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Podcast: Can Marketing Save the Planet?
Episode: Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert - Expert, Author, Sustainable Marketer
Description:
“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are facing.”
Marketing will not save the world, but we will not save the world without marketing.
In this episode we talk with Nicolas Lambert, author of, “Can Marketing Save the World”, (we know… a title very close to our hearts) and no surprises that it’s a book all about marketing and sustainability, An experienced and passionate marketer, he was CEO of Fairtrade Belgium, marketing executive at Unilever, AB...