Want to create an interactive transcript for this episode?
Podcast: Nudge
Episode: “Voter” vs. “Vote”: How one letter changed elections
Description: There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He’s convinced people to vote, persuaded children to tidy up, and students to stop cheating. How? By using nouns, over verbs. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listChris’s study: https://www.pnas.org/doi/full/10.1073/pnas.1103343108Chris’s website: https://voices.uchicago.edu/bryan/Be A Voter (Iowa video...