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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Best Practices for Creating a Brand
Description: Best Practices for Creating a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In crafting your brand consider these best practices: Research your competition to see what type of branding they use. This gives you an idea of what customers are seeing now and what may be an opportunity to do something different. Identify the buyer persona you serve. This tells you the customer values and cares about. Research the target market. This tells you the trends in the market and what is coming up. Understand your...