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Podcast: What's Working in Ecommerce
Episode: Making Subscriptions Work for eCommerce Brands: A Conversation with Ben Fisher
Description: In this podcast episode, Ben Fisher, CEO and Co-founder of Rodeo, joins host Eagan Heath to discuss the importance of subscriptions in eCommerce and the challenges faced by direct-to-consumer brands in implementing successful subscription models.  Ben shares his experience and insights on building consumer-centric subscription solutions. He highlights the importance of providing solutions to the problems faced by non-technical, creative marketers in the e-commerce industry.  Ben also explains the consumer-centric approach taken by Rodeo, offering flexibility and aligning with the actual needs of the consumer. He emphasizes the importance of finding the...