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Podcast: We Are For Good Podcast - The Podcast for Nonprofits
Episode: 78. Using Marketing Automation to Treat ALL Donors Like Major Donors - Gabe Cooper
Description: Meet Gabe. He's a founder on a mission since learning the nonprofit sector was facing a generosity crisis. While major donors are pouring into the industry, the rank and file mid-level and lower donors are dropping off. And now Gabe's team is punching back through some seriously innovative and brilliant tech strategy that gives our annual giving programs hope. We're talking about leveraging marketing automation to treat ALL donors like major donors whilst building some seriously rabid fans in the process.Episode HighlightsGabe’s story (1:58)The Generosity Crisis (3:45)Responsive Fundraising (7:58)Gabe’s Suggestions for...