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Podcast: The New Generation Entrepreneur Podcast
Episode: Are You Communicating From Problems or Solutions?
Description: One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They're exciting and motivating, but if your audience can't see themselves getting there, then they will not buy. But talking about their problems doesn't have to mean "icky" sales messaging or digging into their pain. Â This time we're throwing it back to an older episode because this topic is more relevant than ever and I'm going to be diving into how to truly meet your audience where they are with messaging that connects o...