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Podcast: Sports Business Radio Podcast
Episode: Alice Milligan - Chief Marketing Officer - Morgan Stanley
Description: PODCAST: Alice Milligan, Chief Marketing Officer for Morgan Stanley, joins Sports Business Radio for a wide-ranging conversation about her path to success as well as how to build a trustworthy brand. As CMO of Morgan Stanley, Alice oversees the firm’s global brand strategy and go-to-market platform, encompassing all marketing campaigns, sponsorship assets and digital properties. She is a key member of the firm’s leadership team and is leading a significant marketing transformation to help propel Morgan Stanley into the future as a prosperous “house of brands” following the acquisition of brands like Solium Capital, Eaton Vance and E*TRADE.<...