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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Steps to Building Your Brand
Description: Steps to Building Your Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In building a brand from scratch follow these steps: Start with purpose. Identify the reason behind the company and why it exists. Research the competition. Find out what other companies are doing to avoid duplicate messaging. Identify the target customer. Get specific about who you want to reach. Choose a brand message. Tie your company’s mission to solving the needs of the target audience. Flesh out the values of the brand. Define the supporting va...