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Podcast: Building Better CMOs and Marketing Leaders
Episode: Zena Arnold, CMO of Sephora US: Balancing Brand and Performance
Description: Full transcriptThe "brand versus performance" marketing debate happens in all industries, but no one appreciate the value of brand as performance better than Zena Arnold, the CMO of Sephora US. Her job requires her to balance the demands of both online and in-store operations ("I get emails every hour during our great sales," she notes), so performance means more than just clicks."One of our key roles of marketing and retail is driving traffic, whether that's into a store or whether it's to our site or our app," Arnold says. "And it's pretty awesome...