Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: "Low-Cost Indulgence" feat. Mayssa Chehata, Founder and CEO at BEHAVE Candy
Description: What is BEHAVE?
BEHAVE makes candy that is better for you: low sugar, natural ingredients, no artificial ingredients, and good taste.
Currently, BEHAVE offers two options of gummies, sweet and sour.
BEHAVE started from a lack of alternative options in the candy department, which typically had people giving up candy altogether.
Originally, BEHAVE planned to be a mix of DTC and retail. Due to COVID, they’re now only doing DTC.
BEHAVE thrived throughout COVID by surrounding themselves with the right investors, partners, vendors, and employees.
Where is BEHAVE headed?
Self-awareness is a cornerstone of how we...