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Podcast: The CMO Podcast
Episode: Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion
Description: Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with its first catalog. Since then it has grown to a multi-billion dollar clothing and accessories business, with hundreds of specialty retail stores, about 150 outlet stores, and a thriving on-line business. With its sister brand Madewell launching in 2006.Derek has been at J.Crew for about 13 years, and most of those years on the Madewell brand, before being promoted to CMO of t...