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Podcast: What's Working in Ecommerce
Episode: Affiliate Marketing Demystified: A Roadmap to E-commerce Success with Lauren Lee
Description: In this podcast episode, Lauren Lee from ClickBank delves into affiliate marketing for e-commerce businesses. She shares the different types of affiliates, the importance of having a clear strategy, and the potential of email list management as an overlooked channel. Lauren also shares a success story of a brand called Organifi that used ClickBank and performance affiliates to scale their acquisition efforts. She explains how Organifi used dedicated landing pages to convert customers and retain them within their ecosystem. She also highlights the educational resources available on ClickBank for affiliates and sel...