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Podcast: Inner Sircle
Episode: Pinterest POV, Feb 2021
Description: On this episode, I talk about my Pinterest POV, Feb 2021:
Pinterest is a visual search engine, where users are motivated to buy. As of Q4 '20, it had 459 million monthly active users and grew by more than 17 million in the past quarter.
Research on Shopify found that it was the #2 source of all referral traffic to their site, that 93 percent of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source).
Put simply, it is a huge marketing opportunity for e-commerce.
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