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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder)
Description: In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder.
Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse modes of messaging, the dynamics between regional and global campaigns, the intricacies of building out such campaigns, and much more!
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Show Notes:
(00:55) - Explore Lubna’s mission, notable achievements, and underlying purpose
(04:35) - Navigating the transition from...