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Podcast: Retail Remix
Episode: Digging into Thanksgiving Weekend Results: Trends & Predictions from Adobe Digital Insights
Description: Despite rumblings of a wary consumer, shopping results from Thanksgiving weekend reveal that consumers were eager to shop. For example, data from Adobe Digital Insights reveals that results from the weekend, especially Cyber Monday, beat initial projections. In this special episode of Retail Remix, host Alicia Esposito sits down with Vivek Pandya from Adobe Digital Insights to discuss how consumers shopped from the Thanksgiving table and their couches during the long weekend. Drawing on Adobe's extensive data collection and analysis, Vivek pulled the curtain back on the findings and revealed what consumer behaviors could tell us a...