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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Filling Up Your Brand Bucket
Description: "Never assume you are in relationship with someone", says Barnaby Wynter, author of #TheBrandBucket. "The power base has shifted to the buyer", he continues since the advent of the internet and the smart phone. 88% of buying journeys start online in consumer sales, but that is being mirrored in B2B.Â
The Brand Bucket process:
Raise awareness
Image match
Define your value to them
Give them a test drive and make the experience amazing
Elicit a response
Earn loyalty
The vast majority of the value in your business is intrinsically tied to looking after your paying pros...