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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Key Elements of a Brand
Description: Key Elements of a Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. A strong brand that resonates with the audience has several key elements. Here’s a list of elements to build into your brand: Authenticity: Customers look for brands that are trustworthy in that they deliver on the promise. Decide what promise you make and stick to it. Distinctiveness: Your brand cannot be a me-too version of others in your sector. Choose a characteristic of your company to build into the brand that sets it apart fr...