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Podcast: The SaaS Revolution Show
Episode: How to Craft a Story to Stand Out and Win
Description: In this episode of the SaaS Revolution Show our host Alex Theuma is joined live from the #SaaStock2023 Podcast Stage by April Dunford, founder & CEO at Ambient Strategy, who shares how to craft a story to stand out and win.Â
"Part of it is opening up the eyes of the customer, looking at the problem in maybe a different perspective or maybe a different way - introducing some concepts that maybe they never thought about. So most sales pitches do not have a section of that pitch that specifically covers discovery. So if you look at when marketing builds a sales pitch, they liter...