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Podcast: Tech Leader Talk
Episode: Content Marketing Success for Technical Companies
Description: Wendy Covey, C.E.O. and co-founder of TREW Marketing as well as one of ten most innovative entrepreneurs in America named by Wall Street Journal, joins me today to discuss content marketing and how the world of technology has been affected by aspects such as generational trends and the current COVID-19 pandemic. TREW Marketing is a content marketing agency which serves companies that are seeking to target technological audiences, and, as Wendy discusses, that requires being innovative and human friendly. Wendy shares how TREW Marketing came to be and what her hopes and fears are for...