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Podcast: Music Ally Focus
Episode: Licensed music: what YouTubers and TikTokers really need, according to Lickd's Paul Sampson (Plus: will generative AI music take a slice out of his business?)
Description: Ep. 133: we’re joined by Paul Sampson, CEO and founder of Lickd, the licensing startup that supplies music to creators on YouTube and other platforms. We seem to be shifting into an era where a new and widespread use of music is emerging – where music is a component of a wider experience: for instance in the background of short/long videos, live streams of gaming, or as part of users building interactive experiences - almost “music as Lego”. We chat to Paul about the future of music usage and whether the current system of licensing is up to the task of...