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Podcast: Pipeline Visionaries
Episode: How to Fuel Multi-Segment Demand with Esther Flammer, VP of Demand Generation at Conga
Description: This episode features an interview with Esther Flammer, Vice President of Demand Generation and acting CMO of Conga.Esther is a senior marketing executive with nearly 20 years of B2B and agency experience in SaaS, high-tech, and non-profit sectors. Her dynamic leadership has driven success at high-growth B2B technology companies like Conga, Convercent, and Return Path.On this episode, Esther discusses the balance between the art and science of marketing, what B2B can learn from B2C, and the different motions that fuel high-transaction, high-volume inbound pipeline versus the targeted ABM strategies that d...