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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast
Description: Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign ef...