Want to create an interactive transcript for this episode?
Podcast: Wine Talks with Paul K.
Episode: She is preparing the wine industry for what is coming. Change. Meet Priscilla Hennekam.
Description: The wine industry is wrought with tradition. It certainly can be said that this industry at its core, is not much different than it was 100 years ago. Certainly technology has helped in all aspects; vineyard, biology, processing, equipment, chemistry and more, but the fundamental premise is the same. Make good wine, find buyers to drink it, make some profit, put the profit into next years vintage. Some more recent changes in marketing include email, social, video, audio, affiliate and Direct to the Consumer marketing....but again, these are periphery changes to the fundamental product and its distribution....