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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Managing Your Brand
Description: Managing Your Brand Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Once you have established your brand it’s important to manage it ongoing. Here are some key steps to consider in managing your brand: Assign a team member to manage the process. Budget resources for managing the brand. Review how well the brand is doing in recognition, awareness, and positioning. Discuss the brand with the team on a regular basis for their assessment. Remind the team as well as the market what your brand stands for. Talk wi...