Want to create an interactive transcript for this episode?
Podcast: Marketing Happy Hour
Episode: How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes
Description: This week, Erica and Cassie sit down with Aly Tatnall, VP of Accounts at Coffee 'N Clothes - a creative experience agency helping brands connect with fans through live events, digital experiences, and interactive merch. Aly has over 10 years of experience in experiential, social, and digital, and some of her notable clients include HERMÈS, Dolce & Gabanna, Athletic Greens, and Netflix. In this episode, Aly gives us a peek behind the curtain at what makes an impactful experiential campaign, how to determine when a brand should consider activating IRL (in-real-life) with their consumer, why an agency partner is beneficial to...