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Podcast: Marketer of the Month
Episode: EPISODE 151- From Bottling to Blockchain: PepsiCo's Chief Strategy & Transformation Officer Athina Kanioura Talks Innovation Cycles
Description: Athina Kanioura, PepsiCo's EVP and Chief Strategy Officer, oversees global strategy for iconic brands, contributing to an $86 billion revenue in 2022. Formerly with Accenture, she led AI initiatives, specializing in business transformation across industries. With a PhD in Econometrics, Athina shapes data policy at the Royal Statistical Society and educates at UK universities.
On The Menu:
1. Integrated Digital Transformation: Spanning the organization's value chain.
2. Tech Application: AI, web3, robotics, blockchain in manufacturing, logistics, product development.
3. Streamlined Innovation: Focused on direct consumer engagement and mass personalization.
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