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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Why Rebrand Your Startup
Description: Why Rebrand Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are times when a startup should rebrand itself. Here’s a list of good reasons: Your current brand no longer reflects the values and mission of your startup. Your startup changed position in the marketplace and the brand no longer matches the promise you made. Your startup has grown and is now in a new market sector. Your startup merged with another company and the new company’s mission statement is different. The brand positioning stat...