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Podcast: Startup To Scale
Episode: 149. What It Means to Build a CPG Brand
Description: Branding is more than just your logo or packaging design. Branding is how you and your company show up in the world, and how people view your actions, your values, your products, your mission, and your vision. Your visual identity just becomes a shorthand for customers to easily identify all the other more meaningful things.Join me for one of my favorite recent conversations with Leonard Grape, founder of The Vineyard, a branding firm for CPG brands to share his insights.*For content creation services, choose Happy Copy and use code Foodbevy20 to enjoy a 14...