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Podcast: Nudge
Episode: Six proven principles to persuade anyone
Description: In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them. Can you spot the gorilla? https://tinyurl.com/34m5vuz3
My social proof test: https://im.ge/i/jb1rxG
The scarcity pub: https://im.ge/i/jb1Q90
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