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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Rebrand Your Startup
Description: How To Rebrand Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several reasons for rebranding your startup. A new name may be required due to trademark issues. You may need to differentiate the company from the competition. Before rebranding your startup, build a team to review the brand and create a new one. In rebranding your startup there are several strategies to consider: Review the current brand positioning in the market. Identify what is working and not working with your current brand. Determine what ne...