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Podcast: What's Working in Ecommerce
Episode: From Browsing to Buying: A Guide to Frictionless Conversions with Duane Brown
Description: In this podcast episode, Duane Brown, CEO and Head of Strategy at Take Some Risk Inc. emphasizes the importance of reducing friction in the conversion process for online stores and highlights the need for a seamless purchasing experience.  He shares his approach to driving results and improving profitability for clients, optimizing ad accounts, and navigating the transition from Universal Analytics to GA4.  Duane shares insights on bidding strategies for shopping campaigns on Google and the significance of optimizing a brand's website.  He also touches upon the DTC Brand...