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Podcast: Pipeline Visionaries
Episode: How to Run a ‘Pipe Council’: Approach Pipeline as a Team Sport
Description: This episode features an interview with Ed McDonnell, CRO at Asana, a software company that helps teams orchestrate their work, from small projects to strategic initiatives.In this episode, Ed shares with us Asana’s vision for tackling work automation, insight into their Work Innovation Lab, and why attribution for attribution's sake is meaningless. Ed also talks about the importance of treating pipeline like a team sport and how to effectively run a “Pipe Council”. Key Takeaways:Get focused on your ICP. Partner with your product teams to develop your ICP so you can define...