Want to create an interactive transcript for this episode?
Podcast: The Mindtools L&D Podcast
Episode: What if L&D had a marketing strategy?
Description: Ever launch a workshop that no one attended or an e-learning module that nobody accessed? It's surprisingly common: and one reason is that we're not always great at marketing our L&D initiatives. In this week's episode of The Mind Tools L&D Podcast, Ross Dick and Owen Ferguson seek to reverse this outcome with the help of Ashley Sinclair from MAAS Marketing – the world's only (we think) marketing agency focusing specifically on L&D. We discuss: · Why L&D teams need a marketing strategy · What an effective marketing strategy looks like...