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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – When To Rebrand Your Startup
Description: When To Rebrand Your Startup Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are times when you need to rebrand your startup. Here’s a list of reasons: You’re attracting a larger customer base. You're changing the target market to reach a new audience. You’re updating the brand to represent the current product offering. Your startup is merging with another company. Customers confuse your logo with other company logos. The brand you chose does not stand out in the market and no one can remember it. Yo...