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Podcast: The Brand Marketing Show
Episode: How To Skyrocket Your Brand With Celebrity Product Placements
Description: Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers. And there's no bigger social impact than having the right celebrity rave about your products! But how do you get your products into the hands of celebrities? And what is the difference between celebrity endorsements and paid influencer shoutouts? Today's guest is serial entrepreneur Sarah Shaw who built a multi-million dollar handbag business by becoming a pro at getting her handbags into the hands of not only celebrities but also mo...