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Podcast: The Brand Marketing Show
Episode: Planning Your Christmas Marketing for 2021
Description: Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we're seeing delayed local delivery times, difficulties with stock availability and customers changing their buying patterns after last year - which means the big holiday spending period is going to be flipped on its head and majority of sales completed by Black Friday. It's all about 'Buy Now, Wrap Later'. This means we nee...