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Podcast: The Brand Marketing Show
Episode: How To Run A Boxing Day Sale (Even When You Need A Holiday…)
Description: The biggest, hugest, fattest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can ALSO help convert new customers by enticing them to stop sitting on the fence and try out your products for the first time... I recommend only doing two to three big clearance sales a year: end...