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Podcast: The Brand Marketing Show
Episode: How to not panic when Facebook changes things! (& Your Ads Stop Working…)
Description: As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do. Some brands have had long-standing campaigns that have always converted really well and really profitably, have suddenly tanked. They're not converting as well as they used to. People are noticing and complaining about big drops in Return On Ad Spend (ROAS). So what is going on??? In any year - Q4 can be a bumpy ride if you're not prepared…...