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Podcast: The Brand Marketing Show
Episode: How To Build A Premium Brand
Description: Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon! And it's not something that comes easily or naturally to many. I see SO many online stores and brands reaching for discounts and incentives on a constant basis. Because it's the only way they know how to generate a hit of sales. Then when the promotion ends, the sales drop right back down. And that feels scary, like no-one will buy from you without that incentive in place. But...