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Podcast: The Brand Marketing Show
Episode: How To Plan A Christmas Campaign
Description: The most magical time of the year has taken over our minds and to-do lists. It's the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in income, if you want to have a successful Christmas sales season it's essential to plan in advance. ESPECIALLY this year - 2020 - where the Covid pandemic has pushed shoppers online instead of in-store. We MUST be proactive and...